There is a spiralling global demand for organic products. Data from the Research Institute of Organic Agriculture showed that global organic markets totalled 136.4 billion euros in 2023, a sharp surge from 15.1 billion euros in 2000.
However, in the three major organic markets in the world – the United States (59 billion euros), Germany (16.1 billion euros), and China (12.6 billion euros) – rising demand does not always translate into rising trust in organic products or a positive perception of organic practices.
The gap between market expansion and consumer confidence highlights a critical challenge for the organic sector: the need for clearer, more consistent, and more compelling communication to help consumers understand what “organic” truly stands for.